The United States of Pets: Hispanic Pet Ownership Demographics

The United States is a nation of animal lovers, and the statistics on pet ownership and pet care spending in the U.S. prove that no matter who we are, Americans consider our dogs, cats, and other animals to be a part of the family. 


  • 43% of Hispanic pet owners are under 35 years old.
  • Hispanic pet owners prefer dogs over cats, and are more likely to own other types of pets like birds, fish, and reptiles. In fact, this group make up one third of all U.S. bird owners.

  • Puerto Ricans are the most likely Latino demographic to own pets, although Mexican Americans make up the majority of pet owners.
  • Hispanics, combined with other multicultural groups, account for 65% of the total growth in pet ownership numbers.

  • Only ¼ of all Latino pet owners say that Spanish language packaging is important to them on pet products, reflecting the high level of acculturation of pet owners vs. non-pet owners.
  • A majority of Hispanic pet owners have an annual income of $50,000 or more.